January 20, 2016
Andrew Spong, Phd. Lead, Health Equals
But what experience and history teach is this: that people[…] never have learned anything from history, nor acted on principles deduced from it
G.W.F. Hegel, Philosophy of History
Reviewing the recent history of health communications does nothing to challenge Hegel’s p...
October 7, 2015
The ill-conceived notion of ‘patient engagement’ has offered the pharmaceutical industry a poisoned chalice from which it has drunk too willingly, and too often.
The term ‘patient engagement’ establishes an unfortunate ‘us and them’ dynamic that serves first to objecti...
Beyond patient experience?
Five ways to support meaningful pharma social interactions